Google-owned YouTube has introduced to finish the lower-cost subscription plan ‘Premium Lite’, after piloting it for 2 years in choose international locations. In an electronic mail to clients, the corporate introduced it’ll now not provide ‘Premium Lite’ after October 25 this 12 months, experiences ‘The Verge’. The Premium Lite plan, nevertheless, remained accessible to pick international locations, which didn’t embody India. YouTube provides its Premium subscription in India at Rs 129 per 30 days for people and Rs 189 for households.
“We’re writing to let you recognize that after October 25, 2023, we are going to now not offer your model of Premium Lite,” YouTube wrote within the electronic mail. “Whereas we perceive that this can be disappointing information, we proceed to work on completely different variations of ‘Premium Lite’ as we incorporate suggestions from our customers, creators and companions,” it added.
YouTube’s Premium Lite plan, which prices $7.39 (roughly Rs 615) per 30 days was first launched in choose European international locations in 2021, together with Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden, and provides ad-free viewing throughout YouTube’s spectrum of apps and codecs. Nonetheless, it doesn’t embody Premium’s different options resembling offline downloads, background playback, or any YouTube Music advantages, the report mentioned. Current ‘Premium Lite’ subscribers will quickly be compelled to decide on between watching YouTube with adverts and upgrading to the costlier YouTube Premium, which incorporates YouTube Music.
The removing comes only some weeks after YouTube Premium raised its particular person plan costs for the primary time, with the plan now beginning at $13.99 per 30 days. In the meantime, household plans elevated to $22.99 per 30 days late final 12 months.
In the meantime, YouTube has introduced a brand new characteristic for its short-video-making platform ‘Shorts’ that can enable customers to leverage synthetic intelligence (AI) instruments to create movies. The characteristic known as — ‘Dream Display’, anticipated to roll out early subsequent 12 months, will enable customers to create an AI-generated video or picture background simply by typing in what they need to see.
— Written with inputs from IANS