Elon Musk, earlier this week, introduced that Twitter is being rebranded to ‘X’. In a publish on the platform, Musk stated that quickly the corporate will bid adieu to the Twitter branding and its Blue Chook brand. He additionally stated that Twitter and the Blue Chook brand will probably be changed by ‘X’ branding in every single place. Whereas the corporate’s web-based platform is already reflecting the change, the identical is but to reach in firm’s cellular apps.
And shortly we will bid adieu to the twitter model and, regularly, all of the birds
— Elon Musk (@elonmusk) July 23, 2023
Shortly after the announcement, Twitter (now X) CEO Linda Yaccarino penned down a letter to the staffers explaining what the branding meant and what it can entail going additional. In her letter, Yaccarino stated, “With X we’ll go even additional to rework the worldwide city sq.,” CNBC reported.
She additionally stated that the corporate was ‘shifting on the pace of sunshine’ and that it had an investor mindset in its core. The X CEO additionally requested staffers to not take the change in branding without any consideration.
Right here’s the whole memo that the X CEO wrote to the corporate’s staff:
Twitter CEO Linda Yaccarino’s letter to the workers
Hello group,
What a momentous weekend. As I stated yesterday, it’s extraordinarily uncommon, whether or not it’s in life or in enterprise, that you’ve the chance to make one other massive impression. That’s what we’re experiencing collectively, in actual time. Take a second to place all of it into perspective.
17 years in the past, Twitter made an enduring imprint on the world. The platform modified the pace at which individuals accessed data. It created a brand new dynamic for a way folks communicated, debated, and responded to issues taking place on this planet. Twitter launched a brand new approach for folks, public figures, and types to construct lengthy lasting relationships. In a method or one other, everybody here’s a driving pressure in that change. However equally all our customers and companions continually challenged us to dream larger, to innovate sooner, and to satisfy our nice potential.
With X we’ll go even additional to rework the worldwide city sq. — and impress the world another time.
Our firm uniquely has the drive to make this doable. Many firms say they wish to transfer quick — however we get pleasure from shifting on the pace of sunshine, and once we do, that’s X. At our core, now we have an inventor mindset — continually studying, testing out new approaches, altering to get it proper and finally succeeding.
With X, we serve our complete neighborhood of customers and clients by working tirelessly to protect free expression and selection, create limitless interactivity, and create a market that permits the financial success of all its individuals.
The perfect information is we’re effectively underway. Everybody ought to be pleased with the tempo of innovation during the last 9 months — from lengthy kind content material, to creator monetization, and large developments in model security protections. Our utilization is at an all time excessive and we’ll proceed to thrill our complete neighborhood with new experiences in audio, video, messaging, funds, banking — creating a worldwide market for concepts, items, providers, and alternatives.
Please don’t take this second without any consideration. You’re writing historical past, and there’s no restrict to our transformation. And everybody, is invited to construct X with us.
Elon and I will probably be working throughout each group and accomplice to convey X to the world. That features conserving our complete neighborhood updated, making certain that all of us have the data we have to transfer ahead.
Now, let’s go make that subsequent massive impression on the world, collectively.
Linda