Twitter is obstructing hyperlinks to Threads’ web site in its search outcomes to make it tougher for folks to search out Threads conversations or profiles.
Meta launched its Twitter rival app Threads on July 5 and since then the app has gained greater than 100 million customers. Though Twitter’s new CEO Linda Yaccarino has denied that Twitter’s consumer base is shrinking, the corporate appears to be apprehensive about its rival’s reputation.
Twitter customers have reported that the platform is obstructing hyperlinks to Threads’ web site in its search outcomes to make it tougher for folks to search out Threads conversations or profiles.
Andy Baio was one of many Threads customers who seen this transformation on Twitter. Trying to find “url:threads.web” didn’t present any tweets with hyperlinks to the web site, regardless that there have been many tweets with threads.web hyperlinks.
Posting the screenshot of the search consequence on Threads, he stated, “Twitter is selectively blocking searches for tweets that hyperlink to Threads, regardless that they permit posting Threads URLs (for now).”
Nevertheless, a easy search with out the “url:” operator reveals tweets that point out threads.web web site or Threads usernames however plainly Twitter has blocked direct hyperlinks to Threads discussions on the platform.
A report by TechCrunch stated that this isn’t the primary time Twitter has achieved one thing like this. The platform, underneath the management of Musk, has blocked hyperlinks to the web sites of its rivals earlier too.
As an illustration, Twitter has additionally censored hyperlinks to Substack, a publication platform, when it launched its personal discussions function, Substack Notes. Twitter customers weren’t allowed to answer to, like, or retweet these hyperlinks.
On July 11, Twitter CEO Yaccarino in a tweet claimed that the platform lately had its largest utilization day since February.
“Don’t need to go away you hanging by a thread… however Twitter, you actually outdid yourselves! Final week we had our largest utilization day since February. There’s solely ONE Twitter. it. I do know it,” Yaccarino tweeted.
Don’t need to go away you hanging by a thread… however Twitter, you actually outdid yourselves! Final week we had our largest utilization day since February. There’s solely ONE Twitter. it. I do know it. 🎤
— Linda Yaccarino (@lindayacc) July 10, 2023
Her comment has come at a time when a report from CNBC has claimed that Twitter’s internet visitors fell 5% within the first two days after Threads turned obtainable, in contrast with the earlier week.
In the meantime, Twitter has threatened to sue Meta for allegedly utilizing its commerce secrets and techniques and poaching its former workers to construct the brand new “copycat” platform.
Twitter lawyer Alex Spiro despatched a letter to Meta CEO Mark Zuckerberg, accusing the corporate of participating in “systematic, willful, and illegal misappropriation of Twitter’s commerce secrets and techniques and different mental property”, studies Semafor.
“Twitter intends to strictly implement its mental property rights, and calls for that Meta take fast steps to cease utilizing any Twitter commerce secrets and techniques or different extremely confidential info,” Spiro wrote in a letter.
