Spotify, on Thursday, expanded its partnership with Google Cloud to make use of massive language fashions (LLMs) to assist determine a consumer’s listening patterns throughout podcasts and audiobooks in an effort to counsel tailored suggestions. Synthetic intelligence-powered LLMs comparable to OpenAI’s ChatGPT and Google Bard, are skilled on an enormous quantity of information to generate textual content and different content material. Google Cloud, owned by Alphabet, has a number of LLMs comparable to PaLM 2, Codey, Imagen and Chirp which are skilled on textual content, codes, photographs, audio and video.
“We’re excited to proceed constructing on the robust and trusted basis we’ve established with Google Cloud,” mentioned Gustav Söderström – Spotify’s chief product and know-how officer and co-president. “The evolution of our know-how has been matched by Google Cloud’s dedication to constructing the absolute best platform for our merchandise to run on and driving additional innovation with the rising capabilities of generative AI.”
Spotify has been an early adopter of AI, which it used for music suggestion algorithms a decade earlier. The Swedish firm is now aiming to make use of LLMs to duplicate that throughout its non-music content material comparable to podcasts and audiobooks to serve its greater than 574 million month-to-month lively customers. The music streaming large has been seeking to enhance its earnings by growing its slate of revenue-generating codecs comparable to podcasts and audiobooks. It had beforehand promised high-margin returns from its pricey growth into podcasts and audiobooks.
“The evolution of our know-how has been matched by Google Cloud’s dedication to constructing the absolute best platform for our merchandise to run on and driving additional innovation with the rising capabilities of generative AI,” mentioned Söderström. With the expanded Google partnership, Spotify can also be exploring using LLMs to offer a safer listening expertise and determine doubtlessly dangerous content material.
“Via this expanded partnership, Google Cloud’s AI instruments are serving to Spotify to raise the listening expertise for its prospects,” mentioned Thomas Kurian, CEO of Google Cloud. “Spotify additionally recognises the potential AI can have throughout their enterprise, and collectively, we are going to proceed to ship progressive applied sciences that profit their enterprise.”
— Written with inputs from Reuters
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