In a bid to woo extra customers to enroll in its paid companies, Swedish music streaming firm Spotify is testing to make in-app lyrics a premium-only characteristic.
A number of Spotify customers seen that in-app lyrics, which pop up below the taking part in track, had been locked away below a paywall.
As an alternative, they noticed solely a notification bubble saying, “Take pleasure in lyrics on Spotify Premium,” with a hyperlink to enroll. Spotify advised The Verge the characteristic is presently in a testing section.
“At Spotify, we routinely conduct a lot of exams, a few of these exams find yourself paving the best way for our broader person expertise and others serve solely as an necessary studying,” C.J. Stanley, Spotify’s co-head of worldwide communications, was quoted as saying.
“We don’t have any additional information to share at the moment,” Stanley added.
The music streaming platform seems to be trying to construct different kinds of options customers would possibly pay for, as the value of Premium, like so many different streaming companies, continues to rise.
In July, Spotify introduced to boost its premium subscription costs throughout a lot of markets all over the world. Within the US, Spotify’s Premium Particular person plan now prices $10.99, up from $9.99, and the Premium Duo plan has elevated to $14.99 from $12.99.
The Premium Household plan is now priced at $16.99, up from $15.99, and the Scholar plan will value $5.99, up from $4.99.
In its newest earnings report, Spotify revealed month-to-month customers of its ad-supported tier had surged 34 per cent during the last 12 months to 343 million.
The corporate’s month-to-month paying listeners grew 17 per cent to succeed in 220 million.
Spotify final month introduced that it’s rolling out its synthetic intelligence-powered personalised music characteristic ‘DJ’ to extra nations all over the world.