Spotify’s video content material is at present very restricted. It solely has podcasts, brief clips that inform tales, and GIFs that loop with songs.
Spotify is reportedly planning so as to add full-length music movies to its platform, as a part of its technique to supply extra options and compete with different streaming companies. The corporate has not confirmed this, however sources from Bloomberg say that Spotify is in discussions with potential companions to make this function attainable. It’s not clear but who would supply the music movies or once they can be obtainable on the platform, however this transfer may enhance the consumer expertise on the favored music streaming platform.
Spotify’s video content material is at present very restricted. It solely has podcasts, brief clips that inform tales, and GIFs that loop with songs. The corporate additionally launched a house feed much like TikTok earlier this yr, but it surely primarily helps customers discover new music and podcasts. Spotify tried so as to add TV content material from networks like Comedy Central and ESPN earlier than, but it surely didn’t work out.
Spotify shouldn’t be the primary streaming music service to consider including music movies, as Apple Music has had this function for a very long time. Nevertheless, Spotify’s music movies would assist it compete with Apple’s options and probably appeal to customers who would in any other case watch movies on YouTube. It might additionally give extra content material for the brand new feed and enchantment to music followers from standard social networks like Instagram and TikTok.
Music movies will not be an enormous supply of direct revenue by themselves, however they assist to spice up the earnings from audio and enhance the visibility of musicians. Including music movies to Spotify may very well be one other approach for the corporate to become profitable, particularly because it just lately needed to reduce some employees to cope with financial difficulties and enterprise errors.
Music movies don’t want an enormous manufacturing crew like podcasts do, so they may assist the corporate’s funds with out spending a variety of sources.
In the meantime, Spotify can be engaged on a extra expensive subscription possibility that’s anticipated to have high-fidelity audio, often known as Spotify HiFi. The brand new tier, which is internally referred to as “Supremium”, would be the firm’s priciest plan because it tries to generate extra income and fulfill buyers who’ve been pushing the Swedish firm to extend costs.
The corporate revealed the HiFi function, which improves the sound high quality of the songs to “lossless” CD-quality music, in 2021. Nevertheless it by no means delivered.
Although Spotify by no means stated it gave up on the plan, it remained quiet throughout the firm’s main occasions, together with this yr’s Spotify Stream On occasion. The corporate’s alternative to not launch the HiFi function instantly may very well be as a result of its opponents Apple and Amazon began providing lossless streaming as a part of their common subscription tiers.
