Snap, the dad or mum firm of Snapchat, has launched a ‘Lens Creator Rewards’ programme for Snap AR creators in India.
The Lens Creator Rewards is a brand new means for Snap AR creators, builders and groups to be rewarded for constructing top-performing Lenses on Snapchat, the corporate stated in an announcement.
India is amongst the highest 5 markets the place lenses from Lens Creators obtain essentially the most group engagement.
This programme celebrates essentially the most artistic Lenses that allow Snapchat customers to specific themselves and have enjoyable with mates
“Snapchatters love Lenses constructed by our international AR group of greater than 300,000 AR creators, builders, and groups around the globe. At Snap, we’re dedicated to rewarding the worth that AR creators carry to the platform as they advance their abilities and develop their companies via the brand new Lens Creator Rewards Program,” stated Joseph Darko, World Head of AR Developer Relations at Snap.
Each month, a Lens Creator may very well be awarded as much as $7,200 (roughly Rs 6 Lakh) if they’ve the top-performing Lens in India, the US and Mexico.
This system is open to new and present Lens Studio group members from practically 40 nations, together with India.
“In India, Snapchat continues to witness a exceptional emergence of AR creators from numerous components of the nation, continuously including to the vibrancy of the platform’s AR group,” the corporate stated.
“With the unimaginable scale of AR creation and deep engagement from Snapchatters, Snap Inc. is dedicated to supporting AR creators as they advance their abilities and develop their companies by empowering and rewarding creativity,” it added.
In June, the favored social media platform launched two new nickname-themed AR lenses — ‘India’s Prime Nicknames’ and ‘My Nickname’– for customers within the nation.
The customized nickname AR expertise was purpose-built to permit customers to have fun their nicknames proudly.