Meta has rolled out a brand new characteristic for Threads, its Twitter rival. The brand new characteristic permits customers so as to add searchable tags to their posts. This characteristic was previewed by Mark Zuckerberg final month and is now out there to all Threads customers. Customers can add one tag per publish. The platform will present tag recommendations and statistics on what number of different customers have used the identical matter beforehand.
Not like conventional hashtags, Threads tags can embody areas and particular characters. Every publish is proscribed to 1 tag. Hashtags are widespread on different Meta-owned platforms like Instagram. Nonetheless, the corporate has been cautious about introducing them to Threads as a result of issues about potential misuse.
Hashtags have been recognized to unfold misinformation and different problematic content material on Instagram. To mitigate this, Meta has already imposed search restrictions on “probably delicate” content material on Threads. The extra limitations on tags might additional deter misuse. As Adam Mosseri, the top of Instagram, mentioned, the purpose is to focus tags extra on communities and fewer on “engagement hacking”.
“With tags we’re making an attempt one thing easy and barely new. No # marks, assist for a number of phrases, *just one* tag per publish, and the tag view *is* the search view. The hope is that this design focuses tags extra on communities and fewer on engagement hacking, and does so whereas preserving @threads easy and simple to make use of. We’ll see the way it goes…,” Adam Mosseri mentioned in an Instagram publish.
The inclusion of utilization statistics for tags additionally hints on the potential introduction of a trending subjects characteristic sooner or later.
In the meantime, Meta has launched a big improve to Messenger by including default end-to-end encryption into the app. This replace not solely enhance the safety of conversations on the platform, but in addition elevates Messenger to the identical degree as different widespread messaging apps like WhatsApp and Telegram.
“The additional layer of safety offered by end-to-end encryption signifies that the content material of your messages and calls with family and friends are shielded from the second they go away your gadget to the second they attain the receiver’s gadget. Which means no person, together with Meta, can see what’s despatched or mentioned, until you select to report a message to us,” Meta wrote in a weblog publish saying the replace.
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