iPhone offered greater than 1.5 million models in the course of the first week of festive season gross sales in India for the primary time ever, registering greater than 25 p.c year-on-year progress. Based on a brand new report launched on Friday, the iPhone 13 emerged because the most-selling mannequin in the course of the interval. Amazon was promoting the iPhone 13 for underneath Rs 40,000 in the course of the sale, making it exit of inventory a number of instances all through the sale interval.
The festive season smartphone gross sales grew 25 p.c (on-year) in worth within the first week (October 8-15) pushed by sturdy demand for Samsung, Apple and Xiaomi gadgets, based on a Counterpoint Analysis report. On-line channels, which skilled gradual demand all year long, registered a bigger-than-expected surge in demand, prompting them to lift costs from the third day of the gross sales week. Round 80 p.c of telephones offered on Amazon and Flipkart in the course of the first 48 hours have been 5G succesful.
On Flipkart, the premium section progress was nearly 50 per cent YoY pushed by the iPhone 14 and Galaxy S21 FE, whereas on Amazon, the section progress was nearly 200 per cent pushed by the iPhone 13 and Galaxy S23 FE. This 12 months, the iPhone 14, iPhone 13 and iPhone 12 all skilled excessive demand, in contrast to a 12 months in the past when the iPhone 13 was the foremost driver. The Samsung Galaxy S21 FE additionally witnessed sturdy gross sales. The mannequin was offered out after two days of the sale on Flipkart.
The Rs 10,000-Rs 15,000 worth section witnessed quicker 5G upgrades as OEMs launched many gadgets forward of the festive season. The realme Narzo 60x 5G, Galaxy M14 5G and M34 5G have been the highest sellers on Amazon, whereas the vivo T2x was the highest vendor on Flipkart.
“We’re witnessing sturdy demand for premium gadgets even after the primary week of gross sales, pushed by the provision of many financing and credit score schemes, together with per-day EMIs,” the report talked about. The sturdy client sentiment will proceed in offline gross sales as nicely as a result of parity between offline and on-line reductions. “General, we imagine the festive season smartphone gross sales this 12 months will develop 7 p.c YoY by way of volumes whereas the typical promoting worth (ASP) will develop 15 p.c YoY,” the report stated.
— Written with inputs from IANS
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