India is now amongst Apple’s prime 5 markets globally because the iPhone maker continued to steer the ultra-premium section (Rs 45,000 and above) with a 59 per cent share within the second quarter of 2023, a report confirmed on Monday.
India’s premium smartphone section, that grew 112 per cent (year-on-year) within the April-June interval, now contributes a file 17 per cent to its general shipments, in accordance with Counterpoint Analysis.
Within the general India smartphone market, Samsung remained on the prime place for the third consecutive quarter with an 18 per cent share.
The South Korean model additionally surpassed Apple to regain its prime place within the premium smartphone section (Rs 30,000 and above) after one yr with a 34 per cent share.
“Nevertheless, Apple continued to steer the ultra-premium section with a 59 per cent share. India is now amongst Apple’s top-five markets,” mentioned analysis analyst Shubham Singh.
Vivo maintained its second place and was the one model among the many prime 5 to expertise annual development. OnePlus was the fastest-growing model in India’s smartphone market in Q2 with 68 per cent YoY development.
“In Q2, OEMs noticed enchancment within the stock and demand state of affairs forward of the approaching festive season. Aggressive measures have been carried out by
OEMs in addition to channels in the course of the quarter to clear current stock via a number of gross sales and promotions,” mentioned senior analysis analyst Shilpi Jain.
“We consider manufacturers will probably be arising with fascinating launches and presents to lure customers in the course of the festive season and 5G will probably be an enormous development driver right here,” she added.
Within the case of Vivo, sturdy offline presence, development of sub-brand iQOO in on-line, and a number of launches throughout worth tiers facilitated this development.
OPPO emerged as the highest model within the higher mid-tier vary (Rs 20,000-Rs 30,000) section with a 21 per cent market share.
In Q2, 5G smartphone shipments in India crossed the 100-million cumulative mark as 5G upgrades picked up tempo pushed by the growth of 5G networks and availability of reasonably priced gadgets, mentioned the report.