Apple recorded its highest ever quarterly shipments in India, crossing 2.5 million items, within the third quarter (July-September interval) this yr, a brand new report confirmed on Wednesday.
Experiencing a high-growth section in India, Apple recorded 34 per cent progress (year-on-year).
“Q3 2023 additionally marked the perfect quarter for Apple’s shipments within the nation, which crossed 2.5 million items,” stated analysis analyst Shubham Singh.
Premiumisation has began on the earth’s second largest smartphone market and Apple has once more acquired the timing proper to learn from this development by its units and financing gives, Singh added.
India’s smartphone shipments remained flat within the third quarter.
After declining for nearly a yr, the smartphone market is exhibiting indicators of restoration with a gradual pick-up in client demand going into the all-important festive season.
“We noticed some attention-grabbing launches, with key options like 5G and better RAM (8GB) diffusing to reasonably priced smartphones (sub-Rs 10,000). Many OEMs are actually developing with attention-grabbing financing schemes by partnerships with monetary establishments and by advertising the per-day price of shopping for a brand new gadget,” stated senior analysis analyst Shilpi Jain.
Samsung maintained its main place for the fourth consecutive quarter with a 17.2 per cent share pushed by the success of its A and M sequence.
“Samsung was carefully adopted by Xiaomi, with its 16.6% market share pushed by sturdy demand for the Redmi 12 sequence and offline growth. Xiaomi is successfully capitalizing on the chance to offer 5G expertise within the funds phase. Its newest Redmi 12 5G sequence obtained an awesome response from shoppers,” stated Singh.
vivo retained the third spot however was the quickest rising model among the many high 5, experiencing 11 per cent YoY progress.
Robust offline presence, centered strategy to CMF (Color, Materials, End), and concentrating on the mid-premium phase by its sub-brand IQOO drove the demand for vivo, the report talked about.
OnePlus was the highest model within the reasonably priced premium phase (Rs 30,000-Rs 45,000) with a 29 per cent share pushed by sturdy gross sales of the OnePlus 11R.
In Q3, the share of 5G smartphone shipments reached 53 per cent, stated the report.
Get newest Tech and Auto information from Techlusive on our WhatsApp Channel, Fb, X (Twitter), Instagram and YouTube.