India’s smartphone shipments remained flat in 2023 at 152 million items, as Apple surpassed the 10-million-unit mark in shipments and captured the highest place in income in a calendar 12 months for the primary time, a brand new report confirmed on Wednesday. In 2022, Apple shipped round six million iPhone items, so this 12 months’s whole shipments noticed a rise of about 4 million items, because of demand for iPhone 15 and iPhone 14 at discounted costs.
With a 22 p.c share, Samsung took the highest spot final 12 months, for the primary time since 2017, in response to Counterpoint Analysis. The South Korean firm slipped to the second place on this calendar 12 months as its market share fell to 21. Apple secured a market share of 23 p.c this 12 months, whereas final 12 months, its market share was round 17 p.c.
“For Apple, the opening of personal retail shops and rising deal with LFR (large-format retail) by common promotions contributed to elevated offline shipments. Moreover, larger trade-in values offered an interesting proposition for shoppers to transition to iOS,” stated analysis analyst Shubham Singh.
Vivo took the second spot in 2023 with a 17 p.c share and led the inexpensive premium section (Rs 30,000-Rs 45,000) with a 33 p.c share. Xiaomi slipped to the third spot in 2023 however led in This autumn 2023 with an 18.3 p.c share. OnePlus grew by 33 p.c YoY in 2023 pushed by offline enlargement and a greater product portfolio within the inexpensive premium section (Rs 30,000-Rs 45,000).
5G smartphone cargo share crossed 52 p.c in India, rising 66 p.c YoY, in response to the report. “Pushed by the premium section’s development and 5G upgrades, India’s smartphone market grew 25 per cent YoY in This autumn 2023 after declining for a 12 months,” stated senior analysis analyst Shilpi Jain.
The final quarter (October-December) exited the market with wholesome stock ranges in comparison with final 12 months, setting the suitable tone for development for subsequent 12 months. “We imagine the market will develop by 5 p.c YoY subsequent 12 months pushed by premiumisation, diffusion of 5G in cheaper price bands and higher macroeconomic circumstances,” Jain added. The premium section witnessed a 64 p.c YoY development, pushed by simple financing schemes, which resulted in shoppers leaping worth bands to buy higher-priced smartphones.
— Written with inputs from IANS
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