Airtel Wynk Music Wednesday introduced the launch of Dolby Atmos for its app, changing into the primary Indian music streaming service to supply an immersive listening expertise. Wynk Music joins Apple Music, which was the primary streaming service to roll out Dolby Atmos within the nation. Airtel mentioned the Dolby Atmos music catalogue in Wynk Music contains songs throughout eight languages, together with Hindi and English.
Wynk Music has partnered with Dolby Laboratories, in addition to labels corresponding to Yash Raj Movies (YRF), Saregama, Phonographic Digital Restricted (PDL), to supply Dolby Atmos music at no further value. This implies each free and paid customers of Wynk Music can take heed to Dolby Atmos music, offered they use a appropriate iOS or Android Dolby Atmos-enabled smartphone.
Since Wynk Music mentioned it won’t cost customers any further price for Dolby Atmos content material, it takes immediately on Apple Music, which, too, provides Dolby Atmos music at no further value however requires a subscription. Airtel’s Wynk Music, however, is a freemium service the place you pay solely to get an ad-free expertise.
Wynk Music’s announcement comes amid the hypothesis that the world’s hottest music streaming service Spotify is engaged on its highest-end tier, dubbed ‘Supremium’. Spotify introduced its personal lossless music streaming tier Spotify HiFi again in 2020 however has not been capable of launch it but. A number of experiences counsel that Apple Music’s resolution to supply Dolby Atmos and lossless music with no further cost derailed Spotify’s grand launch, inflicting the Swedish firm to re-strategise its most costly plan.
Different rivals, corresponding to Amazon Music and Tidal, additionally provide Dolby Atmos music, however none of them is on the market in India. That places Wynk Music in a candy spot the place customers now have the choice to take heed to Dolby Atmos music with out having to pay for it — after all, that’s when they comply with an ad-supported expertise.
Commenting on the launch, Edwin Charles Albert, Head – Content material and Partnerships, Airtel Digital mentioned, “Delighting prospects by giving them one of the best continues to be our core proposition. Our partnership with Dolby combines Wynk’s core strengths of an intensive library and superior music supply with a never-before audio expertise in Dolby Atmos will definitely improve person expertise immeasurably. We’ll proceed so as to add companions with cutting-edge applied sciences with the goal to constantly ship one of the best music expertise.”
Karan Grover, Senior Director – Industrial Partnerships IMEA Dolby Laboratories mentioned, “We’re thrilled to collaborate with Wynk Music and convey this revolutionary music expertise to extra music followers, taking their music expertise to the subsequent stage. Whether or not listening at residence or on the go, nothing takes listeners proper contained in the music like Dolby Atmos.”
